Bubba launched to give kids (and their parents) a voice, a fashionable alternative, a more individualised option. Inspired by adult trends, Bubba is that pop of positivity our world needs now more than ever. With courageous statements and bold designs, kids can grow into the heroes they were born to be. We believe we can change an entire generation by supporting the personal growth, development and individuality of each independent child regardless of age, gender, ethnicity or status. We can encourage the children we are raising to step outside the standard to become the people they are meant to be.