About Us


Bubba launched to give kids (and their parents) a voice, a fashionable alternative, a more individualized option. Inspired by adult trends, Bubba is that pop of positivity our world needs now more than ever. With courageous statements and bold designs, kids can grow into the heroes they were born to be.


Celebrating children’s individuality


We believe we can change an entire generation by supporting the personal growth, development and individuality of each independent child regardless of age, gender, ethnicity or status. We can encourage the children we are raising to step outside the standard to become the people they are meant to be. 



We are a small team of women coming from different backgrounds. We’re also parents, with kids at home who inspire us daily. Together we’ve tapped into our talents, our passion and the world at large to create a line that stands up for itself. We are committed to quality, that’s why we partner with certified manufacturers around the globe and choose sustainable materials.


Parents have come to love our black and white styles, our pops of colour, our irreverent sayings and our counter-culture cool. Every collection is designed with fun, but we’re always serious about quality and details. Made with little ones in mind, all styles are comfortable, durable, fashionable and well-priced. We make clothes that last. Keepsakes that can stay with your family, be handed down to your friends or donated for someone else to love.


For us, sustainability has to do with the responsible stewardship of our environment.

Clothing should be fashionable and stylish but we believe it shouldn’t come at a cost to the planet. We believe that our children are our future. Habits form young so we set out to make sustainable fashion the new ‘normal’ for kids of this generation and the ones to come. We want to advocate for the rights of our children, the next generation, to have a safe and worthwhile place in which to live and have an enriching future by being mindful of our environmental impact.

Other than that, our outfits are picked & shipped by employees making a livable wage, in safe & comfortable working conditions. Our employees are our greatest asset and our goal is to provide them the tools to excel in their careers and provide better products for our customers.